Drew McIntyre Turns Viral Joke Into Official WWE Merch
Drew McIntyre is no stranger to making bold statements, whether inside the ring or on social media. But few could have predicted that a sarcastic tweet during WrestleMania would become a viral phenomenon, sparking a movement and eventually making its way into WWE merchandise. Now, the Scottish superstar is proudly wearing a shirt that simply reads “Bored At Work,” and fans have embraced it as more than just a catchphrase.
The origin of the phrase dates back to WrestleMania 40, where McIntyre, in the middle of a highly anticipated world heavyweight championship match against Seth Rollins, posted the now-iconic message on X: “Bored at work.” Delivered with perfect timing and dry wit, the tweet exploded online, instantly becoming a meme and trending phrase among fans and even fellow wrestlers. McIntyre doubled down on the joke at WrestleMania 41 during his match with Damian Priest, adding a playful “lol” to the message as he once again broke the fourth wall with brilliant simplicity.
For months, fans speculated whether the phrase would become more than just a meme. Many clamored for WWE to release official merchandise featuring the line. McIntyre himself seemed eager, repeatedly referencing the joke across various media appearances. However, despite the obvious viral appeal, it took time before decision-makers behind the scenes came around.
“I’m persistent when I know something will resonate,” McIntyre told Fox News Digital. “When something feels right creatively and connects with fans, I push for it. The numbers didn’t immediately sway everyone in the company, but I knew the idea had legs.”
McIntyre’s return to action on last week’s episode of Friday Night SmackDown was his first televised appearance since his brutal steel cage showdown with Damian Priest in May. He made an immediate impact not just with his presence, but with his wardrobe. Sporting the new “Bored At Work” tee, he walked into the arena with a smirk, acknowledging the joke that had finally become reality.
What makes the shirt particularly appealing, McIntyre explains, is its universal relatability. “It’s one of those phrases that can be read in two different ways,” he said. “It’s ironic… or maybe it isn’t. That’s the beauty of it. People wear it to their actual jobs. It’s funny, but it also hits a nerve.”
McIntyre believes the shirt goes beyond wrestling merch. For many fans, it has become a statement on work culture, fatigue, and the daily grind. In a way, it captures the weariness many feel and wraps it in humor. That kind of emotional connection is rare in wrestling apparel.
This weekend, McIntyre steps back into the spotlight at Saturday Night’s Main Event for a much-anticipated clash against Randy Orton. It will mark his official return to in-ring competition following his absence from television. Though the focus will surely be on the physical intensity between two of WWE’s most seasoned veterans, the “Bored At Work” narrative continues to carry momentum.
As McIntyre reinvents himself during this phase of his career, the shirt represents more than just a joke. It’s a symbol of creative independence and fan connection. Whether used as a commentary on the workplace or just a nod to one of the most cleverly timed tweets in recent WWE memory, the phrase has now become part of McIntyre’s evolving brand.
For a man who once carried WWE on his shoulders during the pandemic era, Drew McIntyre is once again showing that even in moments of levity, he can command the attention of an audience. And this time, all it took was a three-word tweet and a lot of patience.